Enterprisology

Sometimes referred to as “corporate culture”. Hard-nosed business people take culture very seriously. “In all of my business career, I would have always said that culture is one of the five or six things you worry about if you're a leader. You worry about markets, and competitors, and financial assets and strategy. And somewhere on the list is culture. What I learned at IBM is that culture isn’t part of the game. It is the game.” (Gerstner, 2002)

Elements:

• norms
• guidelines
• styles
• founding stories (myths)
• personality of the founders
• internal branding
• ceremonies
• manner of working